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Tech Stacks Continue to Grow: Heap Survey

Composability plays a starring role in Scott Brinker and Frans Riemersma’s latest analysis of the martech universe.   While other observers regularly predict a consolidation that still hasn’t come, Brinker and Riemersma remain bullish on industry growth.  This report from digital analytics vendor Heap supports their view: 40% of respondents are using more tools in their tech stack this year while just 22% are using fewer.  Budgets are up at 32% and down at just 16%.