Tech Stacks Continue to Grow: Heap Survey

Composability plays a starring role in Scott Brinker and Frans Riemersma’s latest analysis of the martech universe.   While other observers regularly predict a consolidation that still hasn’t come, Brinker and Riemersma remain bullish on industry growth.  This report from digital analytics vendor Heap supports their view: 40% of respondents are using more tools in their tech stack this year while just 22% are using fewer.  Budgets are up at 32% and down at just 16%.

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Bloomreach and Spryker Partner for Composable Commerce

December 8, 2023

The meaning of “Composable CDP” depends mostly on what the person using it is trying to sell you, but Composable Commerce has a clearer definition, backed by standards of the vendor-neutral MACH Alliance.  Bloomreach, the only CDP that’s also a MACH member, just partnered with commerce platform Spryker to make Spryker functions more accessible to Bloomreach personalization and search.  Consider it a reminder that connecting one composable system to another is not entirely effortless.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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