Tech Stacks Continue to Grow: Heap Survey
Composability plays a starring role in Scott Brinker and Frans Riemersma’s latest analysis of the martech universe. While other observers regularly predict a consolidation that still hasn’t come, Brinker and Riemersma remain bullish on industry growth. This report from digital analytics vendor Heap supports their view: 40% of respondents are using more tools in their tech stack this year while just 22% are using fewer. Budgets are up at 32% and down at just 16%.