Bloomreach and Spryker Partner for Composable Commerce
The meaning of “Composable CDP” depends mostly on what the person using it is trying to sell you, but Composable Commerce has a clearer definition, backed by standards of the vendor-neutral MACH Alliance. Bloomreach, the only CDP that’s also a MACH member, just partnered with commerce platform Spryker to make Spryker functions more accessible to Bloomreach personalization and search. Consider it a reminder that connecting one composable system to another is not entirely effortless.