Free Press is an activist organization dedicated to individual and press freedoms, so you won’t be surprised that they’re highly critical of how social media platforms are handling misinformation.   Still, this study provides a good overview of the many ways those platforms have failed to act responsibly in the past year.  They offer suggestions for how the platforms and government can make things better, although the chances for adoption are slim.

Composability plays a starring role in Scott Brinker and Frans Riemersma’s latest analysis of the martech universe.   While other observers regularly predict a consolidation that still hasn’t come, Brinker and Riemersma remain bullish on industry growth.  This report from digital analytics vendor Heap supports their view: 40% of respondents are using more tools in their tech stack this year while just 22% are using fewer.  Budgets are up at 32% and down at just 16%.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.