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Tech Took 29% of 2018 Marketing Budgets: Gartner

Where’s all the money coming from for these new tools? Gartner estimates that technology expanded its share of total marketing budgets to 29% in 2018, up from 22% in 2017. But don’t take this too seriously: the figure was 27% in the 2016 study. With a relatively small sample of “over 600” marketing leaders, the statistical significance of these shifts is doubtful. But the larger truth is clear: marketers spend a lot of money on tech.

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SnapLogic Offers Self-Service Machine Learning

November 15, 2018

Data and process integration vendor SnapLogic had two announcements yesterday: AI-powered workflows to automate IT integration projects and self-service machine learning. SnapLogic argues that “machine learning is an integration problem” because of all the data preparation and movement involved. It’s an odd perspective but it does illustrate automation of yet another process that once required highly skilled humans.

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Consumers Put Practical Value Ahead of Feelings When Rating Customer Service: SurveyMonkey

November 13, 2018

Lest you conclude that consumers are entirely irrational, a SurveyMonkey survey found they have a remarkably pragmatic view of why they’d lose trust in a company – placing poor product experience (81%) and poor customer service (78%) far ahead of a security breach (49%) or offensive advertising (46%). Similarly, 76% of U.S. consumers rated resolving problems as the most important element of customer service compared with just 37% who listed “feeling the customer service agent cares about you.”

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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