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SnapLogic Offers Self-Service Machine Learning

Data and process integration vendor SnapLogic had two announcements yesterday: AI-powered workflows to automate IT integration projects and self-service machine learning. SnapLogic argues that “machine learning is an integration problem” because of all the data preparation and movement involved. It’s an odd perspective but it does illustrate automation of yet another process that once required highly skilled humans.

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Tech Took 29% of 2018 Marketing Budgets: Gartner

November 14, 2018

Where’s all the money coming from for these new tools? Gartner estimates that technology expanded its share of total marketing budgets to 29% in 2018, up from 22% in 2017. But don’t take this too seriously: the figure was 27% in the 2016 study. With a relatively small sample of “over 600” marketing leaders, the statistical significance of these shifts is doubtful. But the larger truth is clear: marketers spend a lot of money on tech.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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