Is it still news when Republicans restrict the rights of anyone who is not a white male gender-conforming Christian adult? Probably not, but ignoring it makes them stronger. So we’ll note that Texas has just passed a law to regulate the content available to minors and give parents access to social media accounts of kids under age 18.
This Altimeter report on digital transformation offers particularly rich insights into what successful companies do differently. Topping the list are a focus on employee engagement, use of AI to optimize customer journeys, and putting digital marketing teams in charge of CX. Worth a look.
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.