How’s your Dutch? Mine is non-existent, but Google Translate confirms that The Data Agency, a recently-formed combination of four Dutch data-driven marketing firms, has purchased CDP vendor Invicta. Two other components of The Data Agency, EDM and LinqID, also offer something like a CDP. Apparently the Dutch grow these like tulips.
Today’s theme, for no particular reason, is Data Professionals Behaving Badly. First we have news that 48% of IT organizations regularly release applications they know contain security flaws. See this blog post for a full-scale rant on the topic, quoting a half-dozen different surveys.
CaliberMind now styles itself as B2B marketing intelligence software but we still think of them as a CDP. They just raised $2 million, brining their total to $5.3 million.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.