The divide between what brands offer and what customers want

A survey of 1,670+ consumers conducted for Razorfish’s Data Privacy Paradox study found a big disconnect between the hyper-targeting and personalization companies offer, and what consumers prioritize – which is respect for privacy and transparency and to not have their data shared without consent. So, while 81% liked personalized experiences, only 17% were willing to give up data for them; and more than 50% reported they stop buying from companies that share their data without consent.

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IT’S THE LAW (03/28/2023)

March 28, 2023

The French National Assembly has proposed a controversial law critics worry will cross a new frontier in video surveillance. Article 7 of the “Bill relating to the 2024 Olympic and Paralympic Games” has been condemned by human rights organizations for permitting algorithmic AI video surveillance to be used at major events, possibly as soon as the Rugby World Cup in September, and subsequently at the 2024 Paris Olympic Games.  Algorithmic video surveillance is a new area of machine technology that utilizes AI to monitor, learn from and assess behavior and movement over time, so for example in this scenario, to anticipate crowd movement and predict and alert about “risky” behavior, based on AI estimation.

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Children’s Privacy: Utah curtails teen rights citing need to protect their mental health

March 28, 2023

Over objections, Utah’s governor has signed The Social Media Regulation Act (SB 152), with the intent of protecting the mental health of teens by put the onus on parents to grant permission for social media use and requiring social media companies to verify ages of users. Opponents, including the Electronic Frontier Foundation, believe the legislation encroaches on children’s right to information and their privacy.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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