The Trade Desk and Publicis Epsilon Link Cookieless Customer IDs

Publicis and The Trade Desk have agreed to connect Publicis-owned Epsilon’s CORE ID customer identity platform with The Trade Desk-run Unified ID.  The deal will improve ad targeting by giving The Trade Desk clients access to the 250 million cross-device “consumer identities” in 125 million U.S. households that Epsilon collects from publishers and transactions.  The Trade Desk will be the exclusive DSP for CORE ID.