Borzo says its gig economy workforce enables delivery via any route, any transport, any weight or size. The startup says it has built algorithms to optimize numerous parallel delivery routes, taking into account the geographical routes, packages’ contents, couriers and other factors. it now has a customer base of 2 million users, 2.5 million couriers and operates in 10 countries, including Brazil, India, Indonesia, Korea, Malaysia, Mexico, the Philippines, Russia, Turkey and Vietnam.

The company, owned by Singapore-headquartered Sea, is hoping that the cringeworthy earworm will keep the platform top of mind for customers as it seeks to expand in Latin America’s $105bn online shopping market. It launched Shopee Brazil in 2019, initially only allowing people to buy items from merchants outside the country. It now offers access to local sellers and this year launched services in Mexico, Chile and Colombia.