If you’re more of a soap opera fan, nothing beats the tribulations of BigTech.  Our latest episode finds us in South Korea, where a new law blocks Apple and Google from requiring that all sales go through their payment systems, which charge monopoly-level commissions.  Apple just settled a U.S. class action suit without losing that right, but how long will the maintain it and where?  Stay tuned.

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.