TransUnion and Audigent Partner for Cookiless Ad Targeting

Audigent, which enables ad targeting based on publisher’s first party customer data, has linked its audiences with TransUnion’s TruAudience Data Marketplace.  The deal will let advertisers filter publisher audiences against more than 300 audience segments assembled by TransUnion.  TransUnion says it has “insight” into 98% of U.S. adults and more than 127 million homes.