Audigent, which enables ad targeting based on publisher’s first party customer data, has linked its audiences with TransUnion’s TruAudience Data Marketplace. The deal will let advertisers filter publisher audiences against more than 300 audience segments assembled by TransUnion. TransUnion says it has “insight” into 98% of U.S. adults and more than 127 million homes.
AI-powered customer data platform Blueshift has expanded into Asia Pacific with Sumit Ramchandani at the helm as MD, months after it raised US$30 million in Series C funding in February this year. Ramchandani was previously CEO of AirAsia Media Group.
Digital media measurement vendor DoubleVerify has agreed to pay $150 million for OpenSlate, which rates social media content for brand safety, suitability and subject matter. OpenSlate helps advertisers decide where to run their campaigns, while DoubleVerify reports on content seen after campaigns have run. Nice.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.