TransUnion Launches Improved Version of its Identity Graph

Global information and insights company TransUnion has announced enhancements to the AI-driven identity graph that supports the solutions in its TruAudience marketing portfolio. TransUnion says that it has measurably improved the accuracy of identity resolution and has added new demographic attributes. Identity resolution is seen by many marketers as a viable alternative to cookie-based tracking.

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Relay42 Announces Cookieless World Program

January 5, 2024

Relay42, the intelligent journey orchestration platform, has announced a program to help digital marketers adapt their marketing strategies to the deprecation of third-party cookies (the announcement was deliberately timed to coincide with Google’s first phase-out steps). The program will involve integration with Google Privacy Sandbox, enhanced first-party data activation, and strategic advice for cookieless solutions. The expert advice will include counseling on the use of data clean rooms, identity graphs and other technologies.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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