Global information and insights company TransUnion has announced enhancements to the AI-driven identity graph that supports the solutions in its TruAudience marketing portfolio. TransUnion says that it has measurably improved the accuracy of identity resolution and has added new demographic attributes. Identity resolution is seen by many marketers as a viable alternative to cookie-based tracking.
Relay42, the intelligent journey orchestration platform, has announced a program to help digital marketers adapt their marketing strategies to the deprecation of third-party cookies (the announcement was deliberately timed to coincide with Google’s first phase-out steps). The program will involve integration with Google Privacy Sandbox, enhanced first-party data activation, and strategic advice for cookieless solutions. The expert advice will include counseling on the use of data clean rooms, identity graphs and other technologies.
Back in September 2023, Amazon Prime Video revealed plans to start showing ads during movies and TV series streaming on its platform. It has now announced when this will begin: January 29. Users will be able to upgrade to an ad-free service for about an extra three dollars.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.