After several delays, Google has finally begun to deprecate third-party cookies in its widely used Chrome browser. The initial step, taken on January 4, was to offer a randomly chosen 1% of Chrome users (some 30 million people) the opportunity to opt out of being tracked. Full deprecation of cookies is still set for later this year.

Global information and insights company TransUnion has announced enhancements to the AI-driven identity graph that supports the solutions in its TruAudience marketing portfolio. TransUnion says that it has measurably improved the accuracy of identity resolution and has added new demographic attributes. Identity resolution is seen by many marketers as a viable alternative to cookie-based tracking.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.