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Trust Levels Rise But Not for Social Media: Edelman

CrunchBot might respond to questions but will people trust the answers? The chances are a bit higher than last year according to Edeman’s 2019 Trust Barometer, which found slightly higher trust levels than in 2018. People trust their own employers much more (75%) than business in general (56%). And they put much less trust in news from social media (44%) than search (66%) or traditional media (44%). A whopping 73% worry about fake news being used as a weapon.

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Geoedge Protects Publishers Against Unauthorized In-App Ads

January 22, 2019

One advantage that voice devices have over phones is fewer ads, although that is likely to change. At the moment, mobile ads can be both annoying and security risks. Geoedge, helps publishers block problematic Internet ads, has added similar protection for in-app ads. It’s hard to imagine Amazon or Google allowing Geoedge to interfere with voice device ads but who knows what tomorrow will bring?

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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