Trust Levels Rise But Not for Social Media: Edelman
CrunchBot might respond to questions but will people trust the answers? The chances are a bit higher than last year according to Edeman’s 2019 Trust Barometer, which found slightly higher trust levels than in 2018. People trust their own employers much more (75%) than business in general (56%). And they put much less trust in news from social media (44%) than search (66%) or traditional media (44%). A whopping 73% worry about fake news being used as a weapon.