Stream processing – which treats data as a continuous stream of events – is increasingly important to marketers and CDPs. Confluent, whose founders created the open source Apache Kafka streaming data engine, just raised a $125 million Series D, bringing their total to $206 million. It’s yet another example of open source technology in the marketing stack.

One advantage that voice devices have over phones is fewer ads, although that is likely to change. At the moment, mobile ads can be both annoying and security risks. Geoedge, helps publishers block problematic Internet ads, has added similar protection for in-app ads. It’s hard to imagine Amazon or Google allowing Geoedge to interfere with voice device ads but who knows what tomorrow will bring?

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.