Along similar lines, it’s interesting that mobile martech developer Tune presents natural language access to marketing metrics as a chatbot. Apparently they feel that will get more attention. The “tunebot” is accessed via Slack, where it acts like just another team member. On Slack, no one knows you’re a bot.
Who needs Game of Thrones when we can watch Google and Facebook battle with publishers to control the marketing world? Jumping right into Season 11, we find unrest in France, where media vassals have created the Gravity Alliance, which pools their data resources to offer a programmatic advertising alternative to the overlords. But there’s already dissent among the rebels: two other publisher consortia have emerged that let advertisers book digital campaigns across their combined properties but don’t provide a merged data pool.
When it comes to naming products, TVSquared is either super-ironic or just doesn’t care: they call their new prediction tool “Predict”. It draws on TVSquared’s worldwide database of direct response TV ad results to “predict” (get it?) which buys will generate the most response. Then it then executes the purchases.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.