Unacast tracks the locations of mobile devices (and, implicitly, their owners). TVadSync tracks the TV ads that devices (and their owners) are exposed to and sends retargeting campaigns to them. TVadSync has now integrated Unacast data so it can also relate retail store visits to TV ads and retargeting campaigns.
Remember GDPR? Just 27% of EU firms and 12% of U.S. firms met the May 25 compliance deadline but 76% and 68% respectively expect to comply by the end of 2018. When asked why they were complying, 54-59% cited customer expectations compared with 39-41% citing partner demands or fear of legal action.
Integration platform SnapLogic put a dollar value on companies’ data tech investments and the benefits of success. They found the average business will double its spend on data activation to $1.7 million in five years and expects to add $5.2 million revenue in return. Customer data was ranked as most valuable by 69% of respondents, far ahead of IT data (50%) and internal financial data (40%).
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).