TVadSync Adds Unacast Location Tracking to Measure Ad Impact on Store Traffic

Unacast tracks the locations of mobile devices (and, implicitly, their owners). TVadSync tracks the TV ads that devices (and their owners) are exposed to and sends retargeting campaigns to them. TVadSync has now integrated Unacast data so it can also relate retail store visits to TV ads and retargeting campaigns.

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Customer Data by Far the Most Valuable: SnapLogic Survey

July 12, 2018

Integration platform SnapLogic put a dollar value on companies’ data tech investments and the benefits of success. They found the average business will double its spend on data activation to $1.7 million in five years and expects to add $5.2 million revenue in return. Customer data was ranked as most valuable by 69% of respondents, far ahead of IT data (50%) and internal financial data (40%).

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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