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Twilio Buys Messaging Platform Zipwhip for $850 Million

Cloud-based communications platform Twilio is buying toll-free messaging platform Zipwhip to expand its multi-channel message delivery capabilities.  Price is $850 million in cash and stock.  Growth of multi-channel cloud platforms is one of the trends we’ve been watching.  You’ll recall that Twilio bought the Segment CDP last year for $3.2 billion.

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Explorium Raises $75 Million and Finds 51% of Companies Buy Anonymized Individual Data

May 19, 2021

Explorium clearly isn’t a CDP but it also gathers data in its own way. Specifically, it analyzes predictive models and searches its library for external data sources that could help the models work better. They just raised a $75 million Series C. They also released an interesting survey on external data acquisition: 62% use external demographics data and 51% collect anonymized individual data.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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