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Twilio Buys Messaging Platform Zipwhip for $850 Million

Cloud-based communications platform Twilio is buying toll-free messaging platform Zipwhip to expand its multi-channel message delivery capabilities.  Price is $850 million in cash and stock.  Growth of multi-channel cloud platforms is one of the trends we’ve been watching.  You’ll recall that Twilio bought the Segment CDP last year for $3.2 billion.

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Explorium Raises $75 Million and Finds 51% of Companies Buy Anonymized Individual Data

May 19, 2021

Explorium clearly isn’t a CDP but it also gathers data in its own way. Specifically, it analyzes predictive models and searches its library for external data sources that could help the models work better. They just raised a $75 million Series C. They also released an interesting survey on external data acquisition: 62% use external demographics data and 51% collect anonymized individual data.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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