Twilio Buys Messaging Platform Zipwhip for $850 Million

Cloud-based communications platform Twilio is buying toll-free messaging platform Zipwhip to expand its multi-channel message delivery capabilities.  Price is $850 million in cash and stock.  Growth of multi-channel cloud platforms is one of the trends we’ve been watching.  You’ll recall that Twilio bought the Segment CDP last year for $3.2 billion.

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Explorium Raises $75 Million and Finds 51% of Companies Buy Anonymized Individual Data

May 19, 2021

Explorium clearly isn’t a CDP but it also gathers data in its own way. Specifically, it analyzes predictive models and searches its library for external data sources that could help the models work better. They just raised a $75 million Series C. They also released an interesting survey on external data acquisition: 62% use external demographics data and 51% collect anonymized individual data.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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