For the last decade, Toyota had one of the worst breaches in the automotive industry with the data of 2.15 million Japanese customers who used their cloud-based Connected service exposed. Connected, which is used for services including traffic updates and to get emergency help, could be accessed without a password due to poor security settings.
You may recall we reported last week that half of CIOs said their “citizen development” programs had failed, despite (or maybe because of) using low-code technology. This Jitterbit survey shows something similar: 51% of IT respondents were very or extremely comfortable with non-IT employees using low-code app building tools. You won’t be surprised that many more marketers (72%) of marketers felt it was just fine.
It’s easy (and sometimes convenient) not to delete data – but don’t! Google just got called out by a whistleblower for having saved resumes and personal data of EU and UK job interviewees, some who applied a decade or more ago. This violates EU and UK laws which don’t allow long-term retention of data that’s not strictly necessary. The company did in the past year roll out an auto-deletion tool, but that still doesn’t address its earlier non-compliance.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.