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Two million+ Toyota customers had data exposed since 2012

For the last decade, Toyota had one of the worst breaches in the automotive industry with the data of 2.15 million Japanese customers who used their cloud-based Connected service exposed. Connected, which is used for services including traffic updates and to get emergency help, could be accessed without a password due to poor security settings.

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Half of IT Leaders Are Comfortable with Non-Tech Staff Building Their Own Apps

May 16, 2023

You may recall we reported last week that half of CIOs said their “citizen development” programs had failed, despite (or maybe because of) using low-code technology.  This Jitterbit survey shows something similar: 51% of IT respondents were very or extremely comfortable with non-IT employees using low-code app building tools.  You won’t be surprised that many more marketers (72%) of marketers felt it was just fine.

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Whistleblower accuses Google of violating EU data retention laws

May 16, 2023

It’s easy (and sometimes convenient) not to delete data – but don’t! Google just got called out by a whistleblower for having saved resumes and personal data of EU and UK job interviewees, some who applied a decade or more ago. This violates EU and UK laws which don’t allow long-term retention of data that’s not strictly necessary. The company did in the past year roll out an auto-deletion tool, but that still doesn’t address its earlier non-compliance.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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