Two-Thirds of CMOs Plan Higher Martech Investment in 2021: CMO Council Study

CMO Council also had upbeat results: 69% said they plan higher martech spend in 2021.  But there was an odd disconnect in their approach: while journey management and digital strategies were their top targets for business improvement, their highest martech priority was analytics.

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IT Leaders See High CDP Impact: Adobe Survey

February 5, 2021

And what do IT leaders think?  Adobe found they rank CDPs (33%) second only to predictive analytics (37%) in impact on customer experience, well ahead of chatbots, robotic process automation, and other advanced technologies.  Two-thirds said IT was solely (31%) or jointly (37%) in charge of martech, compared with 15% who said marketing was in control.  You’d likely get a different answer if you polled a bunch of marketers.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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