IT Leaders See High CDP Impact: Adobe Survey

And what do IT leaders think?  Adobe found they rank CDPs (33%) second only to predictive analytics (37%) in impact on customer experience, well ahead of chatbots, robotic process automation, and other advanced technologies.  Two-thirds said IT was solely (31%) or jointly (37%) in charge of martech, compared with 15% who said marketing was in control.  You’d likely get a different answer if you polled a bunch of marketers.