The U.S. Department of Justice yesterday filed its second big anti-trust lawsuit against Google. This one targets Google’s digital advertising business, while the 2020 lawsuit focused on search marketing. The 155-page complaint offers a step-by-step history of Google’s ad-related activities and demands that Google divest its ad server and ad exchange businesses.
Even as VC funding dries up across the world, development finance institutions (DFIs) are looking to African startups to deploy their dry powder.
Simon Data has launched Activate, a no-code tool that lets marketers combine data from Snowflake and other sources to build profiles and customer segments. This is an extension of Simons’s current Snowflake-based approach. It puts Simon on-trend with other CDP vendors who are combining data in the CDP with data held in external systems.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.