News

U.S. new privacy legislations passed

The passage of CA’s Prop 24 has been getting a lot of press since the U.S. election because it significantly expands CCPA.

But three other important U.S. state laws were also passed in the last week.

1. Massachusetts’ Right to Repair Law: gives car owners and repair shops access to car data without going through the manufacturer.

2. Michigan’s Proposal 20-2: specifies that a search warrant will be required to access personal electronic data and communications.

3. Portland, Maine’s  Ballot Question B: prevents the city and officials from using facial recognition on groups or members of the public.

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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