News

U.S. new privacy legislations passed

The passage of CA’s Prop 24 has been getting a lot of press since the U.S. election because it significantly expands CCPA.

But three other important U.S. state laws were also passed in the last week.

1. Massachusetts’ Right to Repair Law: gives car owners and repair shops access to car data without going through the manufacturer.

2. Michigan’s Proposal 20-2: specifies that a search warrant will be required to access personal electronic data and communications.

3. Portland, Maine’s  Ballot Question B: prevents the city and officials from using facial recognition on groups or members of the public.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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