IT’S THE LAW (11/10/2020)

Watch for the UK GDPR!. The UK currently operates under EU GDPR, which superseded preexisting member state laws. Once the UK leaves the EU via Brexit, the UK’s Data Protection Act (DPA) will come back into effect, along with a 2019 amendment that merges it with the requirements of the EU GDPR. This proposed UK GDPR should be very similar to EU GDPR, but EU regulators will need to vet its adequacy.

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U.S. new privacy legislations passed

November 10, 2020

The passage of CA’s Prop 24 has been getting a lot of press since the U.S. election because it significantly expands CCPA. But three other important U.S. state laws were also passed in the last week. 1. Massachusetts’ Right to Repair Law: gives car owners and repair shops access to car data without going through the manufacturer. 2. Michigan’s Proposal 20-2: specifies that a search warrant will be required to access personal electronic data and communications. 3. Portland, Maine’s  Ballot Question B: prevents the city and officials from using facial recognition on groups or members of the public.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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