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Uber gets AU$412,500 (~USD$264,000) ACMA fine for violating AU spam laws

The Australian Communications and Media Authority (ACMA) meted out a hefty fine of AU$412,500 (~USD$264,000) for Uber’s disregard for Australian anti-spam laws, and the regulator warned other businesses to take care not to run afoul of these rules. Uber, which sent 500,000 marketing emails to customers who had previously unsubscribed, had been able to evade regulations because the emails were mislabeled as non-commercial. To date, the government’s crackdown in this area has netted AU$11M (~USD$7M) from businesses, and it has advised businesses to closely monitor their marketing.

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Australia’s Rokt expands AI partnership with Redbubble

November 2, 2023

Ecommerce tech company, Rokt, which was founded in Australia and is headquartered in the US, will work in partnership with global online marketplace, Redbubble to maximize revenue opportunities at transaction via post-purchase offers. This is part of Rokt’s strategy of collaborating with a growing number of global ecommerce partners, including Lyft, Gopuff, ASOS, and Mercari. The partnerships provide advertisers with the chance to enhance their competitive advantage by targeting and engaging with a fresh set of online shoppers who are actively making purchases.

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Media Companies Want More Audience Management Tools: Omeda

May 28, 2024

Despite using 4+ audience management systems on average, 85% of media companies don’t feel they have the technology they need to reach their goals, according to this study from audience marketing platform Omeda.  Top challenges are converting unknown visitors (60%) and disconnected workflows (52%).  To close the gaps, 25% plan a CDP investment, which is more than personalization (22%), campaign management (18%) or data governance (7%) but less than marketing automation (45%), data visualization/performance/reporting (33%), database/data warehouse (33%) and AI and machine learning (29%).

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