Winly, an online store has introduced a unique shopping concept, aiming to disrupt the e-commerce landscape. Spearheaded by entrepreneur Hassan EL Imam, the new concept combines convenience with a gamified experience, making each purchase an opportunity to win.
Mitgo, a global IT/MarTech company launches Mombio, a specialised mobile app user acquisition and CPI/CPL/CPA/Revenue share monetisation services platform. Mobmio is a new mobile performance network with ambitious plans for the Indian mobile app market.
The Australian Communications and Media Authority (ACMA) meted out a hefty fine of AU$412,500 (~USD$264,000) for Uber’s disregard for Australian anti-spam laws, and the regulator warned other businesses to take care not to run afoul of these rules. Uber, which sent 500,000 marketing emails to customers who had previously unsubscribed, had been able to evade regulations because the emails were mislabeled as non-commercial. To date, the government’s crackdown in this area has netted AU$11M (~USD$7M) from businesses, and it has advised businesses to closely monitor their marketing.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.