Uberflip Raises $32 Million Series A for Personalized Content Experience

Uberflip calls itself a ‘content experience platform’, another ambiguous label that in their case means they help marketers present their existing content in collections optimized for different audiences. They just raised a $32 million Series A, bringing total funding to $35.9 million.

More News

Next Article

Most Marketers Unhappy with Personalization Efforts: Evergage Survey

April 26, 2018

Ok, Dear Reader, I know you’re not always interested in surveys but here are some that are exceptionally deep. First, Evergage dives into personalization and finds that 88% of marketers think their customers expect it but just 31% think marketers get it right. A solid 87% report personalization has generated a measureable lift in results. Good detail here on channels, data sources, obstacles, and such. Best factoid: the proportion thinking personalization should be a high priority has grown from 64% in 2016 to 77% in 2018.

CDPI Newsletter
Featured Article

Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

CDPI Newsletter