Since no day is complete without a no-code story, we’ll report that no-code software development platform Unqork has raised a $207 million Series C, bringing their total to $365 million. Maybe now they can afford another “u”.
CDP vendor Segment has agreed to be bought by communications platform Twilio, according to a Forbes report. Price is set at $3.2 billion. Segment would be by far the largest CDP vendor to be acquired. See this Customer Experience Matrix blog post for more analysis.
Many proposed replacements for third party cookies rely on Web site visitors logging in during their visits. This means marketers will have to pay more attention to companies like Okta, whose strength is the sort of identity management traditionally associated with logging in employees and other computer system users. Okta had several announcements today, including a Salesforce partnership for Work.com, new SDK for biometric-based, passwordless authentication, and no-code option to build identity management workflows. The rise of no-code also reflects the rejection of expertise.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.