Or would marketers rather buy personal data the old fashioned way, from aggregators? Consumer media delivery company Valassis has added Valassis Remarketing Activation to its arsenal. It uses IP address and device IDs to identify anonymous Web site visitors, appends data about them from its files, and delivers personalized messages via email and direct mail.
The CDP Institute has released a point-by-point comparison of 24 CDP products. The project is intended to help CDP buyers find the right products and to reduce confusion about how CDPs differ from other types of systems.
Data integration specialist SnapLogic has also announced its latest release, including AI-powered recommendations to help build integration pipelines and, as it happens, Reltio integration. But I’m more intrigued by an announcement from Accenture of a service to train and test new AI systems. Sign of the times and all that. Amazingly, they don’t claim to use AI as part of the process.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.