Email deliverability may not be as sexy as customer journey engines and their ilk. But it’s also complicated and arguably more important. Validity, which offers a collection (an ilk?) of email-related products, is adding deliverability to its stable with the acquisition of 250ok.
One of the stories we’ve been chasing this year is growth of the B2B data market. Here’s another episode: ZoomInfo, formerly known as DiscoverOrg, has filed for a $500 million Initial Public Offering. The S-1 shows $293 million revenue in 2019 and a $84 million loss, due mostly to $102 million interest expense on $1.2 billion in long term debt.
Retail is another industry supported by several specialist CDPs. Speaking of retail (see how I did that?), this enVista study finds big gaps between the personalization that retail shoppers want and the personalization they’re getting. For example, 74% of shoppers want personalized promotions and discounts but just 35% of retailers have implemented that successfully. Consumers are much less enthusiastic about suggested selling based on social media activity (31%) but almost as many retailers provide it (24%).
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.