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Validity Buys 250ok to Expand Email Services

Email deliverability may not be as sexy as customer journey engines and their ilk. But it’s also complicated and arguably more important. Validity, which offers a collection (an ilk?) of email-related products, is adding deliverability to its stable with the acquisition of 250ok.

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Shoppers Want More Personalized Promotions: enVista Survey

February 27, 2020

Retail is another industry supported by several specialist CDPs. Speaking of retail (see how I did that?), this enVista study finds big gaps between the personalization that retail shoppers want and the personalization they’re getting. For example, 74% of shoppers want personalized promotions and discounts but just 35% of retailers have implemented that successfully. Consumers are much less enthusiastic about suggested selling based on social media activity (31%) but almost as many retailers provide it (24%).

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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