Validity Buys 250ok to Expand Email Services

Email deliverability may not be as sexy as customer journey engines and their ilk. But it’s also complicated and arguably more important. Validity, which offers a collection (an ilk?) of email-related products, is adding deliverability to its stable with the acquisition of 250ok.

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Shoppers Want More Personalized Promotions: enVista Survey

February 27, 2020

Retail is another industry supported by several specialist CDPs. Speaking of retail (see how I did that?), this enVista study finds big gaps between the personalization that retail shoppers want and the personalization they’re getting. For example, 74% of shoppers want personalized promotions and discounts but just 35% of retailers have implemented that successfully. Consumers are much less enthusiastic about suggested selling based on social media activity (31%) but almost as many retailers provide it (24%).

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