Today’s newsletter is brought to you by the letter V. We’ll start with VTEX, an integrated commerce platform that just raised $140 million in what’s apparently its first investment round. The 20-year-old vendor supports more than 2,500 online stores in 28 countries. It’s a helpful reminder that not every major system is owned by one of the giant software vendors.
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. Everyone else had the weekend off but I stayed behind to stoke the furnace and watch the fax machines. In return, the boss let me write today’s newsletter. We’ll start with this Forrester study for survey company FocusVision, which reported that “the way customers think and feel about an experience can predict how they will act toward a brand.” In case you were wondering.
Finally, GroundTruth is using machine learning to optimize ad bids for driving visits to retail locations. GroundTruth’s core business is location-based advertising on mobile apps.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.