Adventure! Drama! Comedy! You won’t find any of those in the news that Walmart has expanded its third-party Web marketplace to include Shopify merchants. But it’s still a reminder of Walmart’s continued development as an Amazon alternative.
Ah, some straight up news for a change: Account Based Marketing vendor Demandbase has bought Account Based Marketing vendor Engagio. There’s some overlap but enough difference for the deal to make sense.
Other industries haven’t been as severely disrupted as retail, so it makes sense that under two-thirds of senior business and IT executives from a broad range of industries told Telstra that COVID-19 had changed their organizations forever. Interesting regional disparities: 63% of European companies said they expect to close branches or reduce headquarters offices compared with just 40% of U.S. and North Asian respondents. And U.S. companies were more likely to than others to prioritize cost over revenue as their main digital transformation goal.
Deep thinkers in the advertising world recognize that a single ad is rarely the only reason someone makes a purchase. But one-touch attribution is irresistibly simple. Sam’s Club has just announced it will link in-store purchases to online search ads within its retail ad network, giving many marketers what they want even if they know better.