Webbula Adds Consumer Purchase Intent Data
Death of the third-party data business is clearly exaggerated. Here’s one more proof: email data provider Webbula is adding near-real-time purchase intent data to its consumer audience segments.
Death of the third-party data business is clearly exaggerated. Here’s one more proof: email data provider Webbula is adding near-real-time purchase intent data to its consumer audience segments.
Citizen developers have a new brick to hurl through IT department windows, provided by none other than Amazon Web Services. Honeycode, just launched in beta, is a new AWS managed service that lets users build mobile and Web apps with a spreadsheet-style interface. And you IT people thought AWS was your friend.
Finally, we have Vibenomics, which sells ads in retail background music playlists. You probably haven’t spent much time in retail stores recently but, trust me, it’s a thing. Vibenomics just arranged with digital out of home ad platform Vistar Media to sell their ads programmatically. It’s another example of programmatic advertising spreading beyond its original home on the Web.
Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management. You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name. And who could forget that they bought the Zaius CDP in March 2021?