The CDP Institute has released a point-by-point comparison of 24 CDP products. The project is intended to help CDP buyers find the right products and to reduce confusion about how CDPs differ from other types of systems.

Data integration specialist SnapLogic has also announced its latest release, including AI-powered recommendations to help build integration pipelines and, as it happens, Reltio integration. But I’m more intrigued by an announcement from Accenture of a service to train and test new AI systems. Sign of the times and all that. Amazingly, they don’t claim to use AI as part of the process.

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.