The CDP Institute has released a point-by-point comparison of 24 CDP products. The project is intended to help CDP buyers find the right products and to reduce confusion about how CDPs differ from other types of systems.
Data integration specialist SnapLogic has also announced its latest release, including AI-powered recommendations to help build integration pipelines and, as it happens, Reltio integration. But I’m more intrigued by an announcement from Accenture of a service to train and test new AI systems. Sign of the times and all that. Amazingly, they don’t claim to use AI as part of the process.
Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud. The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors. The company also unveiled a small business edition of Marketing Cloud.