The CDP Institute has released a point-by-point comparison of 24 CDP products. The project is intended to help CDP buyers find the right products and to reduce confusion about how CDPs differ from other types of systems.
Data integration specialist SnapLogic has also announced its latest release, including AI-powered recommendations to help build integration pipelines and, as it happens, Reltio integration. But I’m more intrigued by an announcement from Accenture of a service to train and test new AI systems. Sign of the times and all that. Amazingly, they don’t claim to use AI as part of the process.
Pretty soon it will feel odd when you can’t click on an ad to buy something. PayPal is advancing that glorious future by transforming open web advertisements into fully functional storefronts. Somewhat related: Dentsu and Roku have advice on what makes shoppable TV ads succeed (hint: it’s more than personalization).