The CDP Institute has released a point-by-point comparison of 24 CDP products. The project is intended to help CDP buyers find the right products and to reduce confusion about how CDPs differ from other types of systems.

Data integration specialist SnapLogic has also announced its latest release, including AI-powered recommendations to help build integration pipelines and, as it happens, Reltio integration. But I’m more intrigued by an announcement from Accenture of a service to train and test new AI systems. Sign of the times and all that. Amazingly, they don’t claim to use AI as part of the process.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.