Wireless Carriers Slowing YouTube and Netflix Delivery: Bloomberg Report

“BadTech” is shorthand for the idea that people now presume big tech companies are evil.  This leads media to look for bad behavior and interpret what they find as negatively as possible. Case in point: a university study that found major wireless carriers are slowing internet traffic for video apps like YouTube and Netflix. The carriers claim they’re doing it to reduce bottlenecks but the BadTech assumption is it’s part of a secret plan to make video apps to pay extra for high speed delivery. That’s probably on their agenda but it’s not clear this is related behavior.

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Vista Equity Engineers Merger of Social Management Vendors Lithium and Spredfast

September 6, 2018

Social customer care vendor Lithium has merged with social marketing platform Spredfast. The products will be merged into a single platform, according to their announcement. Lithium is owned by Vista Equity Partners, which also owns Marketo and Cvent. Spredfast had accrued $138 million in funding per Crunchbase and 582 employees on LinkedIn; the same sources show $202 million funding and 634 employees for Lithium.

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CMOs Shift Focus from Third Party to Owned Customer Data: Duke Fuqua CMO Survey

September 4, 2018

CMOs are also looking to a future where they get more data directly from their customers, according to the Duke Fuqua CMO Survey. Seventy percent expected to use more online customer data in the next two years compared with just 30% expecting to use more third party data. If you’re never seen this report, take a peek: it’s a 73-page trove of data on many topics. And if you want more on the future of third party data, check out this recent post on Customer Experience Matrix.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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