WIREWAX Enables Commerce on Chromecast Streaming TV

Every channel wants to be a shopping channel these days. Interactive video platform WIREWAX has just launched a new app that lets Chromecast users pause streaming videos to see information and make purchases. Users can even “turn any paused frame into a playful shareable meme with creative graphic layers”. Some people must have a lot of time on their hands.

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CDPs Deliver Value But Could Be Better: Twilio Segment Research

December 11, 2020

Eighty percent of CDP users say their system has helped to meet customer expectations, according to this Forrester study for Twilio Segment. But they want more: just 31% said they were satisfied with their current solution and 65% expect to increase investment in data tools. The biggest gaps relate to activation: using automation to unify customer touchpoints and applying real-time insights to customer interactions.

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European Commission Issues Guidelines for Search Ranking Transparency

December 9, 2020

Speaking of trust, European regulators don’t trust tech giants to treat their competitors fairly. Nor does anyone else, but the EU is doing something about it. Their latest step is a set of guidelines for documenting how search ranking algorithms work. The guidelines aren’t legally binding but they offer strong hints for how the EU wants the platforms to comply with the Platform-to-Business Regulation (P2B), which is.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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