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WIREWAX Enables Commerce on Chromecast Streaming TV

Every channel wants to be a shopping channel these days. Interactive video platform WIREWAX has just launched a new app that lets Chromecast users pause streaming videos to see information and make purchases. Users can even “turn any paused frame into a playful shareable meme with creative graphic layers”. Some people must have a lot of time on their hands.

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CDPs Deliver Value But Could Be Better: Twilio Segment Research

December 11, 2020

Eighty percent of CDP users say their system has helped to meet customer expectations, according to this Forrester study for Twilio Segment. But they want more: just 31% said they were satisfied with their current solution and 65% expect to increase investment in data tools. The biggest gaps relate to activation: using automation to unify customer touchpoints and applying real-time insights to customer interactions.

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European Commission Issues Guidelines for Search Ranking Transparency

December 9, 2020

Speaking of trust, European regulators don’t trust tech giants to treat their competitors fairly. Nor does anyone else, but the EU is doing something about it. Their latest step is a set of guidelines for documenting how search ranking algorithms work. The guidelines aren’t legally binding but they offer strong hints for how the EU wants the platforms to comply with the Platform-to-Business Regulation (P2B), which is.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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