Parse.ly gives content creators detailed insights into content performance and creates personalized content recommendations. They were just bought by WPVIP, which offers an enterprise-oriented version of WordPress and is owned by WordPress.com parent Automattic.
Commsor plays the same data unification tune as a CDP but limits its inputs to online communities such as Slack, GitHub, and Twitter. It then matches people active in more than one source to create its version of a unified profile. The company just raised a $16 million Series A. The product is still in beta.
Data onboarder LiveRamp has purchased DataFleets, which lets companies analyze each other’s customer data without actually sharing it. The blanket label is federated analytics and explaining the details would use up my polysyllabic word quota for the week. The bottom line is that LiveRamp can do more with their data without breaking privacy rules.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.