LiveRamp Buys DataFleets for Privacy-Safe Data Sharing

Data onboarder LiveRamp has purchased DataFleets, which lets companies analyze each other’s customer data without actually sharing it.  The blanket label is federated analytics and explaining the details would use up my polysyllabic word quota for the week.  The bottom line is that LiveRamp can do more with their data without breaking privacy rules.

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Successful B2B Marketers 77% More Likely to Have a CDP: Fortella Survey

February 9, 2021

Do you sometimes suspect that I read through huge surveys just to cherry-pick the answers about CDPs?  Guilty as charged.  Fortella asked B2B marketers several interesting questions but what caught my eye was that top-performing marketers were 77% more likely to use a CDP than average or underperforming marketers.  Actual rates were 39% and 22%, giving a blended rate of 27%.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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