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Yahoo announced an APAC-wide partnership following a successful partnership across Australia and New Zealand

The integration enables advertisers across APAC to increase performance on campaigns by targeting and retargeting more precisely when using Yahoo’s demand-side-platform (DSP). Through the partnership, Yahoo clients now have access to more accurate campaign measurement and attribution plus a complete offline-online view of audiences, crucial in today’s fragmented world.

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Yabble has launched in-house proprietary algorithms and AI combined product to scale AUS/NZ market

March 17, 2022

A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data, but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes, making analysis faster, and making analysis easier.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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