The integration enables advertisers across APAC to increase performance on campaigns by targeting and retargeting more precisely when using Yahoo’s demand-side-platform (DSP). Through the partnership, Yahoo clients now have access to more accurate campaign measurement and attribution plus a complete offline-online view of audiences, crucial in today’s fragmented world.
A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data, but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes, making analysis faster, and making analysis easier.
Indonesia’s largest tech firm GoTo Group is looking to raise up to 17.992 trillion rupiah ($1.25 billion) through an initial public offering (IPO). GoTo, a merger of ride-hailing giant Gojek and e-commerce firm Tokopedia, said it plans to sell up to 52 billion Series A shares in the Indonesia Stock Exchange and set a price range of 316 to 346 rupiah per share.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.