Zaius positions itself as a combination CRM, email service provider, data science platform, and, of course, CDP. That wasn’t enough, so they’ve now added a “data science-powered marketing assistant” that will suggest campaign segments based on predictive models (likely to churn, likely to buy, etc.), identify under-exposed products, and probably do other clever things. They’ve named it ZAM for obvious reasons.
Ad agency giant Publicis announced a $4 billion purchase of data-driven marketing agency Epsilon from Alliance Data. The deal illustrates the transformation of mass media into addressable advertising. Attentive readers will recall that Alliance announced Epsilon was on the block last November and that Publicis-competitor IPG announced its purchase of Epsilon-competitor Acxiom for $2.3 billion last July.
This survey from ad blocking platform eyeo offers another contradiction: 80% of UK online users recognize the importance of advertising to free internet services but 81% still think it’s fair to use ad blocking software. The study reports 22% are actually using an ad blocker. While 71% of ad blocking users are trying to avoid ads, a hefty 49% aim to enhance privacy/security.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.