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Zaius Adds Automated Marketing Assistant

Zaius positions itself as a combination CRM, email service provider, data science platform, and, of course, CDP. That wasn’t enough, so they’ve now added a “data science-powered marketing assistant” that will suggest campaign segments based on predictive models (likely to churn, likely to buy, etc.), identify under-exposed products, and probably do other clever things. They’ve named it ZAM for obvious reasons.

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Publicis Pays $4 Billion for Data-Driven Marketing Agency Epsilon

April 16, 2019

Ad agency giant Publicis announced a $4 billion purchase of data-driven marketing agency Epsilon from Alliance Data. The deal illustrates the transformation of mass media into addressable advertising. Attentive readers will recall that Alliance announced Epsilon was on the block last November and that Publicis-competitor IPG announced its purchase of Epsilon-competitor Acxiom for $2.3 billion last July.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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