Zaius Adds Automated Marketing Assistant
Zaius positions itself as a combination CRM, email service provider, data science platform, and, of course, CDP. That wasn’t enough, so they’ve now added a “data science-powered marketing assistant” that will suggest campaign segments based on predictive models (likely to churn, likely to buy, etc.), identify under-exposed products, and probably do other clever things. They’ve named it ZAM for obvious reasons.