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Zendesk Drops $4.1 Billion SurveyMonkey Acquisition

Remember Zendesk’s crazily-priced deal to buy Momentive, which owns SurveyMonkey?  Well, you can drop it down the memory hole: Zendesk’s stockholders rejected the $4.1 billion all-stock agreement in a vote announced last week.  That sound you hear is a bursting bubble.

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Google Helps Companies Measure Ad Results Using Their Own Data

February 28, 2022

Google is rolling out Enhanced Conversions, which helps advertisers to connect ads to purchases without cookies.  It relies on the advertiser capturing a customer identifier, like an email address, when the ad is served and again when the customer makes a purchase, and sharing hashed versions of both with Google.   The target market is apparently companies that can’t bring the two bits of information together by themselves.

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Companies Using Fewer Apps: Twilio Segment CDP Report

February 25, 2022

Just in time for the weekend, Twilio Segment has published the latest edition of its CDP Report, which offers an API-view of its 25,000+ clients’ activities.  Most intriguing news is the median number of apps per client fell by 9%, suggesting companies are consolidating their tech stacks.  Snowflake and Google BigQuery were the fastest growing apps, and advertising is now used by 53# of their customers.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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