Just in time for the weekend, Twilio Segment has published the latest edition of its CDP Report, which offers an API-view of its 25,000+ clients’ activities. Most intriguing news is the median number of apps per client fell by 9%, suggesting companies are consolidating their tech stacks. Snowflake and Google BigQuery were the fastest growing apps, and advertising is now used by 53# of their customers.
Remember Zendesk’s crazily-priced deal to buy Momentive, which owns SurveyMonkey? Well, you can drop it down the memory hole: Zendesk’s stockholders rejected the $4.1 billion all-stock agreement in a vote announced last week. That sound you hear is a bursting bubble.
In case you’re a fast reader, Blueshift also has a survey to snuggle with. It’s focused on showing that dynamic, personalized, cross-channel marketing campaigns get better results, and proves it at least five different ways.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.