Companies Using Fewer Apps: Twilio Segment CDP Report

Just in time for the weekend, Twilio Segment has published the latest edition of its CDP Report, which offers an API-view of its 25,000+ clients’ activities.  Most intriguing news is the median number of apps per client fell by 9%, suggesting companies are consolidating their tech stacks.  Snowflake and Google BigQuery were the fastest growing apps, and advertising is now used by 53# of their customers.