We have a tasty mix of investment news today, Dear Reader. First is pricing of marketing tech, data, and services vendor (and CDP) Zeta Global’s previously-announced IPO, which proposes to raise $250 million for a market cap of $2 billion or so. It’s a fairly modest 5x revenue, which will be around $400 million.
Here’s an effort to save by the planet by discarding old emails, which are wasting resources by taking up storage space. The idea is to put an expiration date on commercial emails, since few people will ever look at them more than a few days after they’re sent. I’m pretty sure they’re serious, although it might be a subtle joke.
Tech publisher IDG is being sold by investment firm China Oceanwide Holdings to a private equity investor Blackstone for $1.3 billion. IDG owns tech analyst firm IDC plus publications including CIO, Computerworld, and Tech Hive. It’s a fire-sale price: not much more than China Oceanwide reportedly paid for IDG in 2017 and fraction of IDG’s revenues, which are I’d guess are between $3 billion and $5 billion.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.