Zoominfo, the platform that helps B2B sales teams find and engage with customers, is adding an AI copilot to its offering. The copilot will apply generative AI to the platforms extensive go-to-market and CRM data to surface recommendations on who to contact, when to contact them and what to say. It also has an AI Email Assistant to generate effective customer communications.
Adtech platform Viant has announced the addition of AI-powered solutions to its Viant Data Platform. One of these, Chat With Data, leverages generative AI to analyze campaign performance using natural language prompts. AI will also be used to make it easier for programmatic advertisers and marketers to onboard CDPs with data clean rooms.
The Competition & Markets Authority, a U.K. government department, reiterated in a new report that Google cannot proceed with third-party cookie deprecation until competition concerns are resolved. In particular, the CMA says that the Privacy Sandbox must not be used to reinforce the existing market position of Google ads. It’s not clear how the CMA’s position impacts Google’s earlier move to allow 300 million global users to disable cookies.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.