Vendors/Gold Sponsor

Optimove

Delivery CDP

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

With a Customer Data Platform at its core, it is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-lead multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.

Optimove provides industry-specific solutions for leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, bet365, and Staples.

Vendor Resources

How AI is Transforming CDPs (Optimove) AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.

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Optimove RealCDP Audit Report (Optimove) Optimove CDP, an SaaS platform, can be hosted in the cloud or on a company's private servers and supports both B2C and B2B companies (primarily B2C).

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Musti Group Case Study (Optimove) A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.

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IDT Case Study (Optimove) A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

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The CRM Manager’s Evolution Curve (Optimove) CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.

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How to Treat Every Customer Campaign as a Marketing Experiment (Optimove) Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.

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Micro-Segmentation: The Key to Growing Through Your Existing Customers (Optimove) Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.

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Keynote: Adapting to Consumer 3.0 (Optimove) Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.

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Panel: What Drives Loyalty and How Much Effect Do We Have On It? (Optimove) Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.

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Vendor Blog Posts

Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.

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The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.

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The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.

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Give your Customers the Chance to Fine-Tune their Preferences Your customers want more control.

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Enhancing Your Customers’ Shopping Experience Every holiday season causes the increased need to better identify and treat your shoppers.

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Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.

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Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?

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5 Top Quality Tips to Transcend Your Welcome Email Stream As I continue with my Top 5 Tips For articles, I thought, what better topic to kick off the series than the Welcome Stream.

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5 First-Rate Email Tips to Deepen the Relationship With Your Customers When Optimove acquired DynamicMail (the company I worked for), I was super excited.

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