Vendors/Gold Sponsor

Optimove

Delivery CDP

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

With a Customer Data Platform at its core, it is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-lead multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.

Optimove provides industry-specific solutions for leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, bet365, and Staples.

Vendor Resources

Optimove RealCDP Audit Report (Optimove) Optimove CDP's SaaS platform can be hosted in the cloud or on a company's private servers and supports both B2C and B2B companies (primarily B2C).

Learn MoreDownload

How AI is Transforming CDPs (Optimove) AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.

Learn MoreDownload

Musti Group Case Study (Optimove) A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.

Learn MoreDownload

IDT Case Study (Optimove) A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

Learn MoreDownload

The CRM Manager’s Evolution Curve (Optimove) CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.

Learn MoreDownload

How to Treat Every Customer Campaign as a Marketing Experiment (Optimove) Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.

Learn MoreDownload

Micro-Segmentation: The Key to Growing Through Your Existing Customers (Optimove) Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.

Learn MoreDownload

Keynote: Adapting to Consumer 3.0 (Optimove) Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.

Learn MoreDownload

Panel: What Drives Loyalty and How Much Effect Do We Have On It? (Optimove) Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.

Learn MoreDownload

Vendor Blog Posts

Never Miss a Customer Moment: Integrate a CDP and Multichannel Marketing Hub Customers experience critical moments throughout their shopping journey.

Learn MoreDownload

Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.

Learn MoreDownload

The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.

Learn MoreDownload

The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.

Learn MoreDownload

Give your Customers the Chance to Fine-Tune their Preferences Your customers want more control.

Learn MoreDownload

Enhancing Your Customers’ Shopping Experience Every holiday season causes the increased need to better identify and treat your shoppers.

Learn MoreDownload

Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.

Learn MoreDownload

Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?

Learn MoreDownload

5 Top Quality Tips to Transcend Your Welcome Email Stream As I continue with my Top 5 Tips For articles, I thought, what better topic to kick off the series than the Welcome Stream.

Learn MoreDownload