Vendors/Gold Sponsor

Optimove

Delivery CDP

Optimove is the leading CRM Marketing Platform. With a Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove’s CRM Journeys leverage AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction of highest incremental impact. Optimove is used by leading brands including Dollar Shave Club, Entain, Papa John’s, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value.

Benefits:

  • Bespoke customer model built by Optimove’s Data Science team based on clients’ customer data.
  • Predictive model based on customer data, machine learning and AI that surfaces actionable customer insights and generates predictions such as Future Value and Risk of Churn to enrich your segmentation options.
  • Smart campaign orchestration engine based on both real time and historical data ensures customers receive the most relevant message across marketing channels for all customer interactions.
  • Incremental contribution measurement of each single or series of campaigns to custom business KPIs.
  • Marketing performance optimization based on machine learning and AI for self-optimizing campaigns and customer journeys as well as the surfacing of actionable recommendations.

Vendor Resources

Micro-Segmentation: The Key to Growing Through Your Existing Customers (Optimove) Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.

Keynote: Adapting to Consumer 3.0 (Optimove) Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.

Panel: What Drives Loyalty and How Much Effect Do We Have On It? (Optimove) Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.

Keynote: Innately Intelligent Marketing – From Concept to Reality (Optimove) Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.

Why Your CDP Needs a Brain (Optimove) A CDP is a powerful tool. The CDPI and Optimove explain how a decision engine makes it even stronger.

Optimove Solution Overview (Optimove) The Optimove CDP can provide marketers with actionable insights. Read on to learn more.

Customer Data Platform Buyer’s Guide (Optimove) Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.

Sweaty Betty Case Study (Optimove) Sweaty Betty realized they needed to get more personal with their customers. Learn how Optimove helped the activewear company do just that.

The Guide to Advanced Segmentation (Optimove) The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.

Vendor Blog Posts

Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.

The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.

The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.

Give your Customers the Chance to Fine-Tune their Preferences Your customers want more control.

Enhancing Your Customers’ Shopping Experience Every holiday season causes the increased need to better identify and treat your shoppers.

Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.

Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?

5 Top Quality Tips to Transcend Your Welcome Email Stream As I continue with my Top 5 Tips For articles, I thought, what better topic to kick off the series than the Welcome Stream.

5 First-Rate Email Tips to Deepen the Relationship With Your Customers When Optimove acquired DynamicMail (the company I worked for), I was super excited.