I wish I had several Snowflake news items today, so I could call it a blizzard and amuse myself for two seconds. But all I have it this announcement that Optimove now allows direct access to Optimove data that’s stored in Snowflake. I can still point out that every Snowflake instance is unique.
Foundry is the publishing and martech part of IDG, which also owns the IDC research firm and is itself owned by the Blackstone investment group. They just released a contact-level intent data product based on information gathered from titles like CIO and Infoworld, 800+ annual events, and tech including KickFire and LeadSift. It’s more evidence that the death of third party data is greatly exaggerated.
We do have a convoy of stories related to transportation ads. Uber has launched an advertising division that will, among other things, target ads at individuals based on data it collects across its mobility and delivery businesses. You remember consenting to that, right? Also “electric vehicle (“EV”) charging and media company” Volta is making its ads available programmatically using Vistar Media technology. And delivery company DoorDash has also expanded its self-service ad platform.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.