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Archive for November, 2023

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Dates : November 2023
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Most Consumers Accept Cookies, Reject App Tracking: Braze Survey

November 15, 2023
Hello personalization lovers, wherever you are: time for your periodic reminder that affordability and quality are the most important loyalty drivers (each cited by 33% of consumers) while relevant or personalized offers rank dead last (1%).  Still, 40% in this Braze survey say a personalized experience is important.  Other mixed messages: just 16% are confident that brands use their personal data responsibly but 55% usually accept cookies while 71% deny tracking permission to apps.  ‘Tis a puzzlement.
CDPI Newsletter

YouTube Asks Deep-Fake Creators to Label Their Deep Fakes

November 15, 2023
Is YouTube accepting deep-fake content or restricting it? Both: YouTube announced it will require creators to label AI-generated content that realistically portrays events that never happened and people saying things they never said. YouTube is mostly relying on creators to be honest about labeling such content when they upload it, which seems unlikely to be effective. But it will also let people whose likenesses are copied to request the materials be removed.
CDPI Newsletter

Few Marketers Using AI for Dynamic Creative: Digiday Survey

November 14, 2023
Dynamic creative optimization (DCO) – that is, ads that change for each viewer – comes in many flavors, and this Digiday study for Clinch finds few marketers are using the most advanced options.  Only 20% create variations with AI vs 82% creating each version manually; only 32% use purchase history data vs 81% using individual demographics.   Lots more here on third-party cookie replacements, creative/data/media team alignment, and where DCO delivers value.
CDPI Newsletter

Stack Consolidation Bites Into Net New SaaS Sales: Vendr Study

November 14, 2023
SaaS purchase cycles have grown from 32 days in 2020 to 44 days in 2023, according to data from Vendr.  Other measures are similarly grim: acquisition costs have more doubled, multi-year agreements are down, and stack consolidation means net new purchases have dropped from 30% of deals to 19%.  One bright spot if you’re a seller: prices are higher because they’re easier to raise when you’re selling a renewal.
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60% of Companies Use Mix of Built and Bought Systems: Hero Digital Report

November 14, 2023
Hero Digital offers the buyer’s perspective on B2B tech.  Getting good product information is the biggest headache in the research stage, while integrating with existing systems and processes is the biggest after-purchase pain point.  Sixty percent use a combination of platforms they’ve purchased and built in-house.  Top reasons for building include greater control over company processes (59%), greater process efficiency (47%), and wanting to offer a unique customer experience (39%).
CDPI Newsletter

Women at risk as UK police test them for abortion drugs

November 14, 2023
Not clear how much safer the general population of Britain feels as a result of the police tracking women to ensure they haven’t taken abortion medicine, but apparently it’s been a law enforcement concern there for at least the past three years. Forensic reports show police have requested mass spectrometry tests, which can detect the presence of abortion drugs. Abortion has been legal in England and Wales since 1967, but the procedure can still be deemed criminal in specific circumstances.
CDPI Privacy Newsletter

IT’S THE LAW (11/14/2023)

November 14, 2023
The European Parliament went ahead via a large majority with its “yes” vote to approve the Data Act. This despite concern from the blockchain industry over a clause that includes “kill switches” to shut off smart contracts. Smart contracts, are generated by computers and are used in the blockchain industry. The purpose of the Data Act is to clarify who can create value from data, and provides consumers the right to control data that’s been collected about them, including via the Internet of Things (IOT).
CDPI Privacy Newsletter

Children’s Privacy: Surfshark finds 1/3 of GDPR fines are for kid privacy violation

November 14, 2023
A comparison of the ten most popular social media platforms found half fined by European regulators over GDPR. Thirteen were against Facebook, Instagram, TikTok, WhatsApp and X (nee Twitter) for a total of €2.9 billion (US$3.1 billion). Four of the thirteen fines are related to handling of children’s data. TikTok and YouTube are the latest hit - with an EU request to provide proof they have been complying with obligations to protect minors.
CDPI Privacy Newsletter