The Rural Electrification Authority of Zambia and the Renewable Energy & Energy Efficiency Partnership have signed a Memorandum of Understanding to monitor and support the country’s electrification efforts through data collection and analysis.
The way we work, shop, sell, and live has changed enormously. 2020 will be remembered as a period unlike any other which witnessed unprecedented demand for online products and services. This is particularly true for markets like Latin America where this demand was already growing rapidly, pre-COVID 19, and the region’s ecommerce market was on course to reach $187 billion by the end of 2021.
YouTube has announced the release of the beta version of YouTube Shorts in Nigeria. YouTube Shorts is the company’s new short-form video experience that lets users create short, fun videos with their mobile phones. With TikTok and Instagram Reels already enjoying market equity, YouTube Shorts has pretty cool creation tools that could attract users to the platform.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.