Archive for May, 2023

Dates : May 2023

One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.
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Elementl Raises $33 Million to Reinvent Data Orchestration

May 30, 2023
Platforms like Snowflake keep expanding their features, but there are still plenty of independent vendors offering data-related tools.  Elementl is one of those; they offer Dagster, a “fundamental reinvention of data orchestration” based on “unique abstractions and asset-first approach”.  I don’t know exactly what that means, but I do know they just raised a $33 million Series B, raising total funding to $48.8 million.
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