Questions are being raised about how much data would be collected and the extent to which location tracking would be involved.
Plaid was accused of collecting and using consumers’ banking login credentials and then making transaction data available to third parties without proper notice or consent.
Salesforce, which owns Mulesoft, took its own survey of 25,000 consumers, business leaders and IT managers worldwide. They also found that business workers want direct access to data and IT capabilities (82%), in good part because just 37% are fully confident that their IT team has the skills and technology to keep up with demands. There’s certainly a perception gap: 95% of IT leaders say they’re prioritizing workflow automation, while 58% of business users say IT is preoccupied with “keeping the lights on”.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.