Changes to the privacy policy will include providing more information on what data is collected, details on how data will be shared globally, and the legal basis for processing.
This will enable businesses of 100+ employees to meet the Ocupational Safety and Health Administration (OSHA) impending emergency standards and the Centers for Medicare and Medicaid (CMS’s) new interim final rule.
Retail media includes both ads on ecommerce web sites like Amazon (boring) and ads on retail media network sites owned by retailers like Albertsons, Lowes, and Best Buy (fun!). Leave it to eMarketer to put things in perspective with a report that ecommerce ads account for just under 90% of the total $31.5 billion that will be spent on U.S. retail media in 2021, leaving the nascent retail ad networks with a fairly minor $3 billion or so. That’s just 2% of the $150 billion total U.S. digital ad spend.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.